Monday, January 21, 2019

Alfred Hitchcock



Cultural Capital: The cultural resources of an individual, for example knowledge, qualifications, art, customs and tastes

Lisbet Van Zoonen- Feminist theory
  • He is a film director
  • Doesn't talk much about his movies in the interview but rather about English Girls
  • Hitchcock is creating a hierarchy of British women (ethnocentrism, the belief that one group of people are better than other groups of people)
  • San-serif font "they're like snow-capped volcanoes", is poetic. This simile is an example of objectification and stereotyping.
  • By repeating the image 4 times suggests he's important


Dehumanisation of women "seductive creature"

Patriarchal Hegemony









  • Mid/ close shot
  • High-key lighting reveals what she's hiding and brightens her face, connoting to being seductive and pretty
  • Shiny, glossy lips has connotations to romance
  • Blond curly hair was the hegemonic norm of beauty in 1964
  • the possessive pronoun "my" objectifies grace kelly in the caption/pull quote.
  • Direct mode of address looks at camera in a seductive way, this is further anchored by the cocked angle, sexualising the atmosphere. 

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