Denotations: everything you can see- Red: setting
- Attractive White Woman
- Black: mise-en-scene is that she has black hair and dress
- Loreal: Brand
- Shampoo bottle: symbolic code
- Hand: gesture
- Glossy hair: mise-en-scene, iconography
- Words: Slogan, details
"expert for damaged hair" san-serif text
Mid-shot
Connotations: This relates to that, this means that
- Romance and love
- Ideal women of beauty, target audience is middle age white women
- black signifies formality, elegance and authority
- Loreal brand font presents order combined with craziness
- Hand signifies she doesn't want men following her or that she can handle herself, also shows direct mode of address.
- glossy hair
Intertextuality and mise-en-scene is a reference to a classic romance film
San-serif bold font of 'paris' has reference to romance, fashion and love
The light colours have connotations to being innocence, purity
the red colours have connotations to being, romance, love and sex
This advert has a binary opposition between love and innocence
Adverts by making the audience dissatisfied with their lives, and that the products can fix that
- pink shades: crazy cool, epic, mocking
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COMPONENT 2
- Media Language: terminology
- Representation: how its presented
- Audience: what they see
- Media Industries: who owns it
compared with the past, Gauntlett argues that the media today 'we no longer get singular, straightforward messages about ideal types of gender identity'
Evaluate the validity of this claim with reference to the set editions of woman and Adbusters and the historical contexts in which they are produced.
Stereotype: a wildly held belief of a certain group of people
ROLAND BARTHES
SEMIOTICS
- Codes such as Proairetic, Hermeneutic and symbolic
CLAUDE LEVI STRAUSS
STRUCTURALISM
- Binary Opposition
The way which magazines work are that they are specialised industries, completely different to everything, including newspapers
Magazines are mainly gossip, have a smaller audience and have a specific interest.
They are less focused on general current affairs and have glossy covers\
Magazines have a smaller circulation
Circulation: how many copies are produced and sold
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