The Times
A text is a media product <----------
| Decodes \
v |
Audience | Negotiation
| Encodes |
v /
Producer--------------------------------/
Institution and industry are completely separate terms
Institution is the values and ideology of a media production
A more informal, high impact, sans-serif font
Smart casual highlights that Long is a bit formal but also laid back
The white background is a neutral, non threatening background
The different colours of the tabs are nicely coordinated and blend into the white but also connote to variety and choice.
The variety of student shows that everyone is welcome. Different hairstyles, ethnic groups, genders, clothing.
Institutions differentiates from each other to attract groups of people.
- Differentiation
- Competition
- Identification
- Ideology
Purpose of an logo is for it to be easily recognised as it's own unique company
Many logos can be simple, classic and clean
For Shell, the yellow symbolises energetic which correlates to Shell's energy for car infrastructure
Starbuck logo green symbolises growth and nature
White symbolises peace and tranquility
The crown symbolise power and the best but also loyalty
Stereotypically attractive female
Long wavy organic hair
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Selection of images used in a newspaper reinforces a negative ideological perspective
"His own party deserts him", the use of the word "desert" makes him more isolated
"On the gropes" means that Trump is in a bad situation politically
Play on the words "hanging by the ropes", meaning that he's cornered and about to lose, pun
"Trump on the gropes", the headline is absolutely massive, taking up a third of the cover.
Aimed towards people with not high educational levels, potentially towards GCSE levels, around 14
The whole story is adverse
2/3 of the headlines are about TV shows, meaning that the target audience would be of working-classes
A lot of assumptions being made here like "Strictly" and "Corrie", quite informal for a mode of address and can be told by how the writers know what the target audience is on about
San-serif font has associations with informality.
Very Conservative, implying that the newspaper tends to be proud of it's own country, includes the UK coat of arms.
Very upper class and the font enforces this as we associate terribly neat handwriting with the upper-classes
Newspapers cover current news
- Newspapers have a cluttered layout
- Has multiple stories
- Has multiple headlines
Masthead
the title of a newspaper or magazine
Barcode
a machine-readable code in the form of numbers and a pattern of parallel lines of varying widths, printed on a commodity and used especially for stock control.
Caption
the title of a newspaper or magazine
Barcode
a machine-readable code in the form of numbers and a pattern of parallel lines of varying widths, printed on a commodity and used especially for stock control.
Caption
a title or brief explanation accompanying an illustration, cartoon, or poster
Headline
The title of a magazine or a newspaper
Main Image
The big image on the cover of a magazine or newspaper
Page Numbers
The digits given to a certain page depending on how far into the magazine/newspaper/book it is
Target Audience
Which group of people the producers are trying to aim their products towards at
Pull Quote
a brief, attention-catching quotation taken from the main text of an article
Classified Ad
is a form of advertising which is particularly common in newspapers, online and other periodicals which may be sold or distributed free of charge
Skyline
this is an information panel on the front page that tells the reader about other stories in the paper to tempt them inside
Edition
Different versions of the newspaper
Stand First
a brief introductory summary of an article in a newspaper or on a website, typically appearing immediately after the headline
Byline
The line above the story that gives the author's name
Body Text
The written material
Standalone
A picture that can exist on it's own but usually on the front page
Centre Spread
One image that runs across two pages
Lead Story
The main story of the paper
Gutter
The blank space between two facing pages in the centre of a newsletter or magazine
Folio
Top label for the whole page
Page furniture
Everything on the page other than the stories and the text and the images
Proairetic codes can be seen by the couple as if they are about to speak or are in the middle of getting a photo.
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