The film is a blockbuster
Movie posters with a yellow background signify comedy, very independent with mainstream enough script so its accessible enough for the main public.
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Curran and Seaton: Power and media industries
The media is controlled by a small number of companies primarily driven by the profit and power
Media concentration limits variety, creativity and quality
More socially diverse patterns of ownership can create more varied and adventurous media productions.
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Straight Outta Compton
Produced by legendary pictures who entered in partnership with Universal Pictures (The films distributor) in 2014.
Universal is owned by NBC Universal, a Comcast company.
Conglomeration: The process of a big company, owning many products and services, being formed
Horizontal Integration: When one big company buys another big company to get money of it.
Vertical Integration: When a company buys another company of that are involved in the making of a film.
Fuck the police
Gangsta/hiphop rap
Explicit
For late teens
Highly offensive/controversial/racist
Directly attacking white police officers
Negative representation of the police
https://www.youtube.com/watch?v=rsbWEF1Sju0
- Appeals to a young black male audience who may relate to the characters
- There wasn't a lot of violence,swearing and sex scenes in the trailer, but there is in the movie
- The trailer has a political message
- Blurs out swearing so they can show the trailer in other films
- Dull piano music goes to uplifting, exciting hip hop music to give the audience goosebumps.
- Trailer gives us a narrative
- Rags to Riches story
- The trailer is light-hearted, it does show some serious point but also tries to be quite funny
- Don't know who the actors are, they are not the most well known, but we are given the characters names.
- The main selling point is the NWA
- Synergy
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- Poster
- Trailer
- Leaflets
- Social Media
- Toys
- Billboards
- Magazines
- Streaming Platforms
- Websites
Marketing is the process of selling something
The average amount of money used to advertise a film is $39 Million
The average amount of money used to advertise a film is $39 Million
BBFC
The British Board of Film Classification (regulates the film industry in the UK)
UC: Suitable for unsupervised children
U: Suitable for all
PG: Parental Guidance
12/12A: Suitable for 12 years and over
15: Suitable for 15 and over
18: Suitable for only adults
R18: Only to be shown in licensed cinemas or sex shops
E: Doesn't need a classification
The BBFC is the regulation of theatrical releases (cinemas) and physical releases e.g DVD's, not the internet
The BBFC regulations is not very effective in the UK, partly due to digital technology.
Synergy: Is when 2, or more, industries combine
For Straight Outta Compton it's the music and film
Film is a specialised institution
Regulations: The Rules and instructions a media product must follow
Key theory: Sonia Livingstone and Peter Hunt: Regulations
The increasing power of global media corporations, together with the rising convergent
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