Louis Vuitton Analysis

• The genre of this poster seems to be of a holiday and could possibly be a comedy as we associate this poster to many movies where 60-year old men on holiday to be very funny. Some examples of this can be Mamma Mia and Dirty Grandpa. Additionally it also connotes to being a spy movie since the hegemonic code is that most spy movies occur around a tropical paradise
• We can tell this is aimed towards 60-year old men by the mise-en-scene; the mise-en-scene of a man with white and grey hair with a big moustache, combined with the casual clothing is associated with being classical, wealthy and stereotypically for the older white ethnic groups. 
• This cultivates that all old white men are wealthy since the brand "Louis Vuitton" is of course associated with being rich and wealthy
• The milky lighting of pale whites of the sand and hat, light blues of the sky and the calm and lucious greenery of the island are contrasted with murky, dead wood and his black jumper. The reason we can tell this could be an island is the hegemonic norm that all island would be tropical and a dreamer's paradise
• The scenery makes the mise-en-scene very serene, calm and jolly. This additionally reinforces that 
• Whats interesting is the subtle way of including the brand in the poster and the plain and simple logo in the bottom right corner. The font used for the logo is straight forward, bold and easily visible to notice; this bold font suggest that it is trying to be very formal and mature meaning that the product is aimed towards more mature audiences such as 60-year old men. Furthermore the subtle way they enforce the brand in the bag, blending it with the dock and being casually placed next to the older man suggests that older, white, wealthy men have the power to casually use an expensive bag like its just a backpack or a plastic bag. We can conclude that Louis Vuitton deliberately did this to show the powerful nature of older men and how wealthy they are to wave around an expensive bag
• What is atypical about this ad is the producers use of using a 60-year old man. This use of older men is strange as we associate Louis Vuitton adverts including young male and female actors. This change in age suggests that older men to be very powerful and mighty since they are associated with being wise, humorous, strong and classic.