Audience

Component 1

Section A:

Media Language and representation

• Hermeneutic Codes
• Analyse of what media products mean
• Mise-en-sene
• Colour
• Genre
• Shot, mid, long, wide
• Costume
• Representation of groups

Examples

1.  Tide Ad
2.  Kiss of the Vampire
3.  Water-aid Ad

Section B:

Audience

Examples

1.  Tide Ad
2.  Water-aid Ad

--------------------------------------------------------------------------------------------------------------------------

AUDIENCE

Every Media product is created to match a particular audience's expectations

It is assumed by many that Media products influence their audience, Media amplification

Audience are easy for manipulation

Target (Primary) Audience: A specific group of people that a media product is aimed at.

Secondary Audience: The 2nd audience that is targeted in mind by the producer

Decoding-Encoding model

• Targeting

select as an object of attention or attack.

• Attracting

cause to come to a place or participate in a venture by offering something of interest or advantage.

• Reaching

Is to extend to a different audience

• Addressing

speak to (a person or an assembly). Mode of Address

• Constructing

form (an idea or theory) by bringing together various conceptual elements.

------------------------------------------------------------------------------------------------------------------------------------------------------

Natural and murky lighting has connotations towards an apocalypse, we can tell this due to intertextuality.

Low-key lighting creates a hermeneutic code, suggesting mystery

Looking back suggests they're in danger, the dutch tilt in the camera all creates mystery, hermeneutic

The use of the sans-serif font covers a third of the cover

The second character appeals to 40+ year olds

The girl appeals as a daughter figure

Weapons are atypical, girl is atypical

Intertextuality: The Road, I am Legend, The walking Dead, Zombieland

The verisimilitude is that we see a young woman in the apocalypse, we don't usually see this

non-stereotypical representation of women

Genre: Apocalypse, adventure, action, horror, hints of western