Genre: a type of media product, governed by implicit rules
Hybrid genre: a combination of different genres
Sub-genre: is a genre within a genre
Generic Paradigms: aka Genre convention The building blocks of a genre, mise-en-scene, sound etc
Iconography: Stuff that makes up a genre
Verisimilitude: Every text has it's own set of rules and situations. However there are many that can break this, depending on the genre.
Verisimilitude = Reality/Realism
Intertextuality: The shaping of a media product's meaning through referencing another product another product.So when we watch a horror movie, we know the consequences of going into that dark room
Genres from this poster(1963) --------->
- Horror
- Tragedy
- Romance
- Serif font
- Thriller
- Design is that of arty and is painted suggesting it's a classical
- Font is rooked and wonky and sharp
- Is a hybrid genre
- Generic paradigms include: bats, castle, the moon, the dead woman and of course the vampire
- Low-key natural lighting is sp00ky, connotes to a feeling of suspense, a hermeneutic code
- Mise en scene of red and black connotes to death
- Font looks like wood and the V looks like a stake- iconography
- The eerie and bleak and stereotypical setting
- A typical romance narrative with a gothic twist
- Stereotypical setting of a vampire film, gothic castle
- Contains a wide range of paradigms
Giallo- Subgenre of gothic horror combined with detective
Danmaku shooter- subgenre of 2D games with a lot of bullets
Visual novel- game completely based on text and decisions
vaporwave- taking samples of 80s 90s music and slowing it down
Grindcore- subgenre of rock, fast hardcore punk with heavy metal
- Paradigms
- Repertoire of elements
- Iconography
- Generic conventions
- Conventional elements
- Conventions
- Paradigmatic features
Star Trek: The next generation
The setting is in space
The android Data
Mise en scene of futuristic technology, space-ships
Binary opposition- Humans & Aliens
Futuristic costumes
Steve Neale- Genre Theory
Repetition & difference
Believes that genre is essentially instances of 'repetition of differences'
He suggested that texts need to conform to some generic Paradigms to be identified
The Simpsons
The intertextuality of The Simpsons is to make the targeted audience to laugh
Double mode of address was used. Adults will get the reference, whilst children will just find it funny.
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