How does media language create meaning in this poster?
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Binary oppositions
The juxtaposition between the glow around wonder woman and the surrounding blue
The superior woman and the average man
The gun and sword
Male and Female
Blue and gold
Ancient and modern
Representation
1. Who/what is being represented?
Wonder woman poster 2017 showing wonder woman as a powerful and independent being
The sword is associated with being a strong, manly person, this suggests that Wonder woman is different to how people of the modern era would perceive woman with dark hair and brown-tinted skin are like. We do associate dark haired women to being nerdy, geeky, lonely etc. And the stereotype here is sort of used by how she is the only woman in the poster, but is also contrasted by how tuff she is viewed as. The position she is in, in the M/S seems to be that she is leading a charge against the enemy, her stance seems to be her running and about to strike someone down. The stereotypes are on it's head as the woman seems to be the warrior instead of the weak/always wearing dresses, being emotional and wearing jewellery all the time. Instead she wears Ancient Greek armour (which is associated with being manly), has a massive sword(connotations to being fierce and mighty) and how she contrasts with the scenery.
The mise-es-scene in this poster is that she is positioned in the middle of the poster, meaning that she is the most important. Additionally her bright metallic reds, blues and glowing golds is a binary opposition the the cloudy blueness of the scene. We associate gold with being wealthy, powerful, hope, symbolic to being religious. Here Wonder woman is seen as the powerful being
Additionally glow above wonder woman's head could perhaps shows that she is smart and has the brains, which links back to how we associate dark hair girls with being nerdy.
Chris Pine is represented as being the weaker of the two in the poster, he is positioned in the top-left corner of the poster, which makes him to be less important. And his rugged, dirty clothing suggests that he is of poor quality. This representation of men in this poster seems to be that they are messy, dirty, not as important as they are seen in history stereotypically. The entire poster puts stereotypes on it's head by flipping over that the woman is far more superior than the man. The producer's ideology in this case believes that woman were always far more important that they should of been, this is further highlighted by the ancient greek armour, perhaps showing that women were always more superior than men.
However we do see that Chris Pine has a gun and is dressed as a soldier, showing the stereotype that men are always soldiers whilst woman stay at home. So the poster does follow the stereotype that men are always war-players and that they are obsessed with weapons.
What is the societal impact of this message on the group being represented?
That woman are really good at being independent and are tuff beings...
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