Riptide

Riptide by Vance Joy

• Is Vance Joy's first single to be released in the USA
• Nearly has 300 million views on youtube
• Directed by Dmitri Basil and Laura Gorum
• Vance Joy is Australian
• His music is indie-folk pop

• Very atypical for a music video
• It is deliberately difficult to analyse
• It has a lot of hard-cuts (no smooth transitions)
• A lot of binary opposition
• Master shot of the 'singer' singing into the camera
• The chorus and the verses is very structured
• The video is Atemporal
• Objectification of women, being vulnerable, we are positioned uncomfortably in the video
• Made for heterosexual men: Lisbet Van Zoonen, Male Gaze
• low-key hinting towards being feminist
• Sexualisation is used
• Voyeurism
• Scopophilia: Scopophilic pleasure, taking pleasure at watching someone
• The video is very polysemic
• Bizarre, creepy and can promote word of mouth advertising
• Its very contrapuntal : When the song doesn't match up with the video
• One ideology perspective of the video is that women are weak and vulnerable
• video is very sadistic 
• Video may be a criticism to a patriarchal society

Structuralism: Claude Levi-Strauss

• Is about and underlying meanings in signs and symbols
• Strauss argued that we make sense of the world through Binary oppositions. This is to say we can only understand something through what is not
• You can also call binary oppositions, Diametric opposition
• Producers uses Binary opposition because of:
• Entertainment
• Comedy
• Horror
• Grabs the audience's attention quickly and easily
• Emphasises one side of the binary opposition
• Makes it easier for the producer to construct ideologies

The muted colours creates sadness and misery, the first person male gaze as well             >

<Her gesture makes her seem like a statue, this objectification suggests that she is more of an object than a person

< Pastel pink blouse connotes to the stereotypical girl colour

< Low angle shot makes her seem powerful

<The dark side shot, the female hands in this posture suggest that females are weak, the lighting is low-key and there is proairetic code

Mise-en-scene of her eyes signs that she is afraid, suggests manipulation, and the purple suggests its creepy                       >

How the video could be seen as feminist:

1. The use of women's bodies being used to sell media products
2. Low angle of woman on balcony connotates power
3. Woman injured but carries on singing
4. mid-shot of woman in graveyard and low-key lighting connotes death, misery and darkness
5. Mid-shot of women removing swimming costume is critical of the sexualisation that is common in music videos
6. Preferred reading is that people are supposed to enjoy the video
7. An uncomfortable moment is the master-shot of woman singing and losing her makeup between shots. The fact she is bleeding is important it is symbolic of how women are treated in the entertainment industry. According to Van Zoonen, women are used to sell the product.
8. Intertextuality
1. Close-up shot of screaming woman face, shrouded by darkness
2. Colourful dream-like quality that echoes through out
3. Woman who is terrorise by men's pleasure
4. highly emotive use of colour
5. Use of cowboy iconography links to "A fist full of dollars"
6. 
   

Introduction to Music Videos

A music video is an advert for a song

The 2 songs we will be analysing for Music videos are:

1. Riptide: Vance Joy
2. Formation: Beyonce

MTV: Music television

• They used to only show music videos
• But in our days they now play just tv shows

Convergence: When different media industries combine, such as music and video

Synergy: when 2 things work together really well

Celebrity: The attribution of glamorous or notorious status to an individual in the public sphere

What is a music video?

• Have only one song contained in the video
• a lot of short shot-takes
• a lot less dialogue
• Is an advert
• Mise-en-scene is more bold and over the top
• A lot more emphasis on movement
• The person singing is famous, and is him/herself 
• Edited in time with the music

What is cinema?

• Fully developed plot-line
• long-shot takes
• have multiple songs, can be used for background music too
• Can have sequels/prequels 
• Is the product
• A lot more dialogue
• Budget is way greater
• The actors aren't themselves, they are characters in the movie

Paul Gilroy: we are living in a post-colonialism society so we still view certain people groups in certain ways such as black people

Stuart Hall:  heavy amounts of tv can help reinforce hegemonic norms in society

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Baby pop: France Gall

• Shot duration is surprisingly long (long take)
• very few locations, exterior and interior shots
• Very repetitive
• Gall looks awkward and unconfident  

Vanity Angel: Rebecca

• Very 80s
• shot takes left, right and centre
• very colourful and all over the place
• many, many locations
• Intertextuality: American Car
• Excessive uses of primary colours
• Binary opposition with bright primary colours and black leather jacket, is symbolic of how wild the 80s were
• Mise-en-scene of the costumes, no one looks normal and standard

Babies: Pulp

• Cheap production that makes it feel authentic
• unconventional use of transitions
• mid shots
• strange costumes
• Font: title cards/inter-titles
• Done in a cheap chabby way
• Working class identity
• mocking other music videos
• Simple bland and boring

Da funk: Daft Punk

Applause: Lady Gaga

• Constantly looking at the centre of the video, eye-line match
• very sexualised throughout
• Close-ups of here emphasise her status
• Gets people talking a lot, controversial or what she wears
• Strobe lights connotes to celebrity
• Black and white connotes to that the video and lady gaga is classic

Who Dat Boy: Tyler the Creator

Twerk: City Girls

• A majority people in the video are black, mixed raced and other ethnic minorities (BME) in America
• Video is focussed on more larger women and extreme close-ups (ECU) of the women's posteriors
• There is a homogenised representation of women. specifically women with larger body types
• Explicit example of sexualisation
• Fast paced editing
• Presenting an ideological perspective that all women are the same
• Reinforces a stereotypical representation that black and ethnic minorities posterior are large
• Mise-en-scene of the yacht, money and power reinforces the anchorage that these women are dancing for money
• Target audience for Cardi-B is teenage girls but also appeals to heterosexual men
• This is hyper-sexualised
• This cultivates hegemonic-ally acceptable ideology about the representation of women
• Colonisation

Gucci Gang: Lil Pump

• Bright psychedelic colours and editing present what it feels like to be on drugs
• Explicit use of drugs, particularly lean and cannabis 
• Emphasises his status as rich because of his intent to sell drugs
• Tiger is connotative of aggression and Lil Pump's determination to cause harm. And reinforces the stereotype that BME can cause harm
• Behaves disruptively and disrespectfully, this reinforces the stereotype that BME disrespect authority
• Breaks hegemonic norms such as:
• Face tattoos at a young age
• Smoking in school
• Stereotypes come about when theres an imbalance between different people groups
• The reason lil pump acts like this is because he is a minority and is in a position of little power

Billy: 6ix 9ine

• hand held shaky camera connotes to being threatening and chaos
• uses n-word a lot and isnt black
• shouting and threatening connotes anger and violence by black people
• use of police creates binary opposition with the performer
• explicit references to murder and sex reinforces stereotypical ideology that BME people are criminals
• locations used include: chicken shop, can be associated with black people