Introduction to Music Videos

A music video is an advert for a song

The 2 songs we will be analysing for Music videos are:

1. Riptide: Vance Joy
2. Formation: Beyonce

MTV: Music television

• They used to only show music videos
• But in our days they now play just tv shows

Convergence: When different media industries combine, such as music and video

Synergy: when 2 things work together really well

Celebrity: The attribution of glamorous or notorious status to an individual in the public sphere

What is a music video?

• Have only one song contained in the video
• a lot of short shot-takes
• a lot less dialogue
• Is an advert
• Mise-en-scene is more bold and over the top
• A lot more emphasis on movement
• The person singing is famous, and is him/herself 
• Edited in time with the music

What is cinema?

• Fully developed plot-line
• long-shot takes
• have multiple songs, can be used for background music too
• Can have sequels/prequels 
• Is the product
• A lot more dialogue
• Budget is way greater
• The actors aren't themselves, they are characters in the movie

Paul Gilroy: we are living in a post-colonialism society so we still view certain people groups in certain ways such as black people

Stuart Hall:  heavy amounts of tv can help reinforce hegemonic norms in society

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Baby pop: France Gall

• Shot duration is surprisingly long (long take)
• very few locations, exterior and interior shots
• Very repetitive
• Gall looks awkward and unconfident  

Vanity Angel: Rebecca

• Very 80s
• shot takes left, right and centre
• very colourful and all over the place
• many, many locations
• Intertextuality: American Car
• Excessive uses of primary colours
• Binary opposition with bright primary colours and black leather jacket, is symbolic of how wild the 80s were
• Mise-en-scene of the costumes, no one looks normal and standard

Babies: Pulp

• Cheap production that makes it feel authentic
• unconventional use of transitions
• mid shots
• strange costumes
• Font: title cards/inter-titles
• Done in a cheap chabby way
• Working class identity
• mocking other music videos
• Simple bland and boring

Da funk: Daft Punk

Applause: Lady Gaga

• Constantly looking at the centre of the video, eye-line match
• very sexualised throughout
• Close-ups of here emphasise her status
• Gets people talking a lot, controversial or what she wears
• Strobe lights connotes to celebrity
• Black and white connotes to that the video and lady gaga is classic

Who Dat Boy: Tyler the Creator

Twerk: City Girls

• A majority people in the video are black, mixed raced and other ethnic minorities (BME) in America
• Video is focussed on more larger women and extreme close-ups (ECU) of the women's posteriors
• There is a homogenised representation of women. specifically women with larger body types
• Explicit example of sexualisation
• Fast paced editing
• Presenting an ideological perspective that all women are the same
• Reinforces a stereotypical representation that black and ethnic minorities posterior are large
• Mise-en-scene of the yacht, money and power reinforces the anchorage that these women are dancing for money
• Target audience for Cardi-B is teenage girls but also appeals to heterosexual men
• This is hyper-sexualised
• This cultivates hegemonic-ally acceptable ideology about the representation of women
• Colonisation

Gucci Gang: Lil Pump

• Bright psychedelic colours and editing present what it feels like to be on drugs
• Explicit use of drugs, particularly lean and cannabis 
• Emphasises his status as rich because of his intent to sell drugs
• Tiger is connotative of aggression and Lil Pump's determination to cause harm. And reinforces the stereotype that BME can cause harm
• Behaves disruptively and disrespectfully, this reinforces the stereotype that BME disrespect authority
• Breaks hegemonic norms such as:
• Face tattoos at a young age
• Smoking in school
• Stereotypes come about when theres an imbalance between different people groups
• The reason lil pump acts like this is because he is a minority and is in a position of little power

Billy: 6ix 9ine

• hand held shaky camera connotes to being threatening and chaos
• uses n-word a lot and isnt black
• shouting and threatening connotes anger and violence by black people
• use of police creates binary opposition with the performer
• explicit references to murder and sex reinforces stereotypical ideology that BME people are criminals
• locations used include: chicken shop, can be associated with black people