- Stream publishes such magazines as car companies/ mechanic companies like vauxhall, Hertz, P&O cruises and CityJet. Additionally other clients include McColls and Spar, both corner shops of some kind. So it can be said that Stream publishes magazines which are aimed to basic jobs supposedly creating a wider range of audiences
- Between this and Attitude, Both have received awards, both are aimed to wide range of audience, Attitude is aimed to all gay men and Stream is aimed to customers. Each display the supposed hegeomonically norms of the average customer/gay person. Such article of Stream includes 'A perfect marriage' and 'Getting away', both which have links to Stream's clients. Whilst Attitude has a 'boys tab' which gives the target audience hyper sexualised representation photos of men.
- Stream target a very diverse set of ranges. They received best award for customers, suggesting that most of what they talk about is aimed to people who go shopping for certain things. With the 'getting away' article and CityJet as a client. It could suggest that one audience could be people wanting to go abroad.
Why did Stream buy Attitude? Apply Hesmondhalgh and Curran & Seaton's theories.
- For one it could be to get a more diverse audience for a higher profit
- For Curran and Seaton they state that 'the media is controlled by an increasingly small number of companies who are driven by profit'
- This could be due to wanting power in the magazine industries
- Cultural Industries
- For hesmondhalgh, he states that producers try to minimise risk and maximise audience through vertical and horizontal integration. Stream acquiring Attitude was a vertical intergration, making Attitude have wider access an able to publish more broader and more diverse content for gay people.
- By Vertical integration means Stream can acquire more profit as their target audience is now covering a more wider, more diverse area.
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