Codes and Analysis

Codes:
In media studies, codes refer to any element of Media Language that creates meaning for the audience

Media Language is anything that is used to create a media product: Sound effects, shots, camera angles

Hermeneutic codes: 
AKA Enigma codes, these refer to something in the media product that creates mystery or suspense

Proairetic codes: 
AKA Action codes, these refer to something within a media product that suggests something will happen.

Symbolic codes: 
Something in a media product that creates a deeper meaning in the audience.

Textual analysis:
The studying of a media product, and suggesting ways ways on how it appeals to the audience.

Blagging it:

Semiotics: deeper meaning of anything, colours, words, objects etc.
1. Camera shot is a close up shot, not really any angle, and the focus is upon the woman's face
2. Mise-en-scene: City background, dull ray/blue tint which shows professionalism and to not stand out, lighting is bright, black costume, smooth hair and a lot of make-up.
3. She is professional due to her: All black costume
4. It's bold by putting out a big font which straight up shows the company name
5. The product is "unique and special"
6. Looking at the audience 
6. The setting (New York), has connotations to being fun, luxurious and exciting.

• Z-line (The order the audience looks at an advert)
• Rule of Thirds (Dividing the advert into 3)
• Headings & subheadings (titles and sub-titles to begin a document, story, letter etc)
• Serif font (Is a font which has flicks on the letter)
• Sans-serif font (is the bolder version of the serif font)
• Lexis (The choice of words used)
• Mode of Address (The way a media product speaks to its audience)

Stereotype is a commonly held belief about a wide group of people.