Monday, September 17, 2018

Advertising 1


A grade answer:

  1. Sustained and consistence media language
  2. Theories and Theorists
  3. Your own opinion
  4. Use the words in the question




For the exam there are 3 components.

Component 1: Exam              35%
Component 2: Exam              35%
Component 3 - Coursework: 30%

Exam Board: Educas

Component 1:

Section A: Unseen material
2 Questions
one is will be an unseen media product (30)
the other will be comparing the unseen product with one you've seen (15)

Section B: Understanding media industries and audiences
2 Questions
one is Industry
a) 2 marks
b) 10 marks
c) 1 marks
d) 8 marks
the other audience
a) 8 marks
b) 12 marks

For the exam to get an A there must also be an opinion of your own
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Introduction

  • D-definition
    • what the keyword of the question is saying (e.g. representation)
  • A-argument
    • What you're in favour/what side you are on/overall opinion
  • C-context
    • What is the question referring too
Paragraph: shorter paragraphs are easier to mark

P-point
E-evidence
A-argument

Structure

  • Question - underline key term
  • Knee jerk reaction
  • Plan- spew it on the page!
  • Introduction- DAC
  • Key scene one
  • Conclusion

Key Words

  1. Representation
  2. Stereotypical
  3. Mise-en-scene
  4. Hegemonic
  5. Proairetic
  6. Ideology
  7. Hermeneutic
  8. Symbolic
  9. Cultivate
  10. Polysemic
  11. Subversive
  12. Semiotics
  13. Encoded
  14. Binary/Diametric Opposition
  15. Anchorage
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The study of Representation looks at: (Representations construct reality as it cultivates the audience)

  1. The group place, or issue on which the media product is focusing
  2. The media language the media product uses in order to present these groups or issues
  3. The ideological perspective about the group or issue being created within the product
  4. The impact of this ideological perspective on the target audience

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