Monday, September 17, 2018

Advertisement Analyse


Louis Vuitton
The background is of matching colour to the handbag, perhaps showing the beauty of the bag as we can associate the scenery with beauty and wonder.
Additionally the actress' pose shows heroism or/and 'looking cool'
No logo meaning that the audience already know what brand it is "Lovely, expensive and exclusive" 
No price tag so it doesn't show how much it cost.
Isn't

An advert is something that sells a lifestyle to an audience

Key Theory 1: Roland Barthes- Semiotics

Anything that can have meaning is a sign
The thing that creates meaning is a signifier
The meaning that is created is signified

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