Radio

Radio

• PBS (Public broadcasting service
• paid through licensing fee
• REMIT (set of rules for radios)
• pluralistic ideological perspectives
• However new technology has allowed audience to pick and mix their own music now and not needing to listen to the radio. This links to David Gauntlett's theory of pick n mix.
• Digital technology has allowed audience to produce stuff
• It also maximises accessibility
• Thumbnailing images is a great way of categorising stuff 

Late-Night Women's hour

• Broadcast on BBC radio 4
• Spin-off of Women's hour
• It broadcasts once every month/ an infrequent broadcasting schedule
• Targets a female audience
• was presented by Lauren Laverne
• Usually 11pm on a Friday
• Target Audience is middle aged feminists
• Talk a lot about Feminists issues
• Lexis are well-spoken and articulate and are educated
• Apposition is when 2 things are placed side by side, similar to opposition except they're on the same side
• Targeting an extremely specific target audience
• Established 2015

Broadcasting is distributing a media product to a large audience easily
BBC was established in 1922

Women's hour originally was aimed for house work for women, this reinforced hegemonic norms, making it patronising

How have sociohistorical factors lead to a diversification of media output?

We have such a diversification of media now because of digital convergence

• Stuart Hall: Reception Theory
• Preferred
• Negotiated
• Oppositional
• Cannot relate to what the radio hosts are discussing about at all and find it boring 

Vaginas/pockets radio episode

• Female body odour 
• Then they talk about fashion which is much more hegemonically safer
• 
  

Clay Shirky
End of the audience theory

• 'we are making our own stuff and using them instead'
• Digital technology can now share (produce) music and videos and radio to others