Television Industry

All media industries are specialised in their own way

Digital media has completely changed the way in which the television industry works

Television

1. Television is a global industry
2. Television is a commercial industry
3. Public service broadcasting
4. Private television channels
5. Global private television channels
6. During the early days, TV was seen as manipulative, spreading propaganda and makes you stupid

Broadcast

Piece of media that spreads a wide net across a various amount of audiences

Netflix

• The end of the fucking world is a perfect example of narrowcasting
• It appeals to edgy, moody teenagers
• Stranger Things
• Big Mouth

Youtube

• Prosumer: when the audience makes the content

Digital convergence

• The coming together of different industries
• This makes the media industry impossible to regulate

BBC

• British Broadcasting cooperation
• Public service broadcaster
• threatened by online streaming platforms as they are taking away huge amount of viewers
• the TV industry is almost impossible to regulate, all thanks to online streaming platforms
• Only 400 tv sets were in the UK when the BBC aired it's first HD programme
• The BBC creed was to inform, educate and entertain

• Soap Opera: created and was funded by soap companies

Humans is aired on Channel 4

• Distribution: how a product is 'given' to the consumers
• Circulation: how big the share  is
• Marketing: how it is sold

• Persona Synthetics Advert
• Ominous connotations of the low angle shot of synth leading child up the stairs, a hermeneutic code further reinforced by the sparse narrative
• Highly polysemic advert: synth leading boy upstairs could either be construed as threatening or could emphasise the synth's maternal nature
• Boy walking downstairs, followed by eye-line match to mother, followed by the unexpected conclusion of the synth instead leading the boy upstairs perfectly demonstrates the themes of the TV show
• Todorov: use of disequilibrium
• Utilisation of direct mode of address is included to deliberately make the audience feel uncomfortable.
• Advert lacks any form of anchorage, taking the form of a consumer product advertisement as opposed to a trailer for a sci-fi TV show. Highly subversive
• Elements of post-modernism. Lacks meaning, and is selling something that does not actually exist. A hyperreal advertisement
• Synth is expressionless and appears to lack humanity, Takes on the role of a housewife or maid. 
• Additionally plays the role of the doll