Wednesday, February 13, 2019

https://www.huckmag.com/perspectives/activism-2/adbusters/

Woman Magazine

  1. simple straight-forward for women
  2. stereotypical representation of gender
  3. Promotes a gender binary
  4. Consistently reinforces hegemonic values
Adbusters

  1. consistently subversive
  2. Lacks anchorage through the whole text
  3. No clear preferred reading of the magazine
Lisbet Van Zoonen
  • Women are used to sell products which appeal to heterosexual men

  • The homeless women is sitting on the floor
    • She isn't stereotypically attractive
    • Binary opposition between rich & beauty and poor & unattractive
  • Androgyny: Unsure what gender they are
  • Adbusters is 'preaching to the converted' which means they're talking to people who already believe their views
  • Adbusters suggests that their audience are people that don't like society's rules "culture jammers"


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