In what ways can newspapers incorporate viewpoints and ideologies?

In what ways can newspapers incorporate viewpoints and ideologies?

In many newspapers, they try not to include bias beliefs towards their ideologies but there are certain parts of a newspaper that the parenting newspaper company hints towards ideology. For one the masthead of a cover of a newspaper can incorporate a viewpoint such as The Times and the Daily Mirror. In their war against each other, The Times, and right-wing newspapers overall, usually would be more serious with their mastheads, stating in a very formal manner and not creating puns or a quote like title such as “They’re at it again”. Right-wing titles are more aimed to conservative beliefs and are fuller of themselves, being proud of themselves and their country. On the other hand, Left wing newspapers would side with Labor beliefs and would be more one with the people, including stuff that is more aimed towards the working class and poorer environments.

An example of this is how both companies (The Sun & Morning Star) viewed Jeremy Corbyn, during the day before the 2017 election. The Sun is more Right-wing, including on its front cover how Corbyn is trash by the choice of mise-en-scene. For one Corbyn is in a trash bin, already a sign that he is disgusting and is funny for middle-class, right-wing children. In addition, Corbyn is placed in a shoddy, stripped down, wasted village to show how disgusting the working class is viewed by right-wing beliefs. The inclusion of fish, an apple core and flies are hyperbolizing his greatness in being trash and the left-wing in general being not the right side. Additionally, that corbyn’s face covers the whole cover of the newspapers also can catch people eyes, wanting to return and buy a copy, and can cause a lot of debate.

On the other hand, the mise-en-scene used on the front cover of the Morning star’s newspaper is more pro Corbyn. It includes Corbyn with his thumb up, suggesting hope and that he is the one to vote. In addition, the inclusion of the massive caption “It’s got to be LABOUR” is definitely a sign of The Morning Star being pro Labour and the left-wing in general. Both of the main images of each cover both incorporate viewpoints of how each newspaper views each politician and party. This anchorage of images enforces to both adults and children (the sun especially), shows and can influence its target audience. Newspapers are only allowed to present these ideologies during the week before the election as that’s the time people would start choosing parties.

The Sun as we can tell is more right-wing as they also include “vote tory” on the top right and also call Corbyn “Jezza” suggesting that he is childish. This folio of the image. And also include a bullet point list.