Attitude.co.uk- An article featuring the drag queen Ru Paul represents gay men in an atypical fashion, indicating that there are many possible representations of gay men.
- The 'boys' tab allows users to access hyper-sexualised images of men.
- Straight men such as Daniel Craig are presented in a startlingly homoerotic way directly addressing the audience in a voyeuristic and confrontational mode of address
- Additionally, in comparison to mainstream 'straight' magazines, there are a number of highly sexualised and objectified images of men
- In generally, sexually attractive men are represented as being so through hyper-masculine features such as chiseled abs and huge muscles and penises in tight underwear
- Gay men are also represented as being particularly interested in style and fashion, a highly stereotypical representation of gay men
- Additionally the prices of clothes and electronic products on the articles seem to suggest the target gay audience are independently wealthy. 'The Pink Pound'
- Gay men also represented as being stereotypically sensitive, cultured and even feminine. There is a big emphasis on theatre, drama and theatrical productions such as musicals.
- Every news and entertainment story, regardless of it's subjects, features a 'gay' angle.
- Attitude.co.uk is the UK's best-selling & award winning gay magazine
- Attitude is a simple and straightforward website for a simple and straightforward audience
- Attitude presents stereotypical and straightforward representations of gay men
- Attitude online solely exists to promote the magazine
- Website has low production values
To what extent can it be argued that Attitude represents a singular, stereotypical and reductive representation of masculinity and why?
- Appealing to a mainstream gay audience to get views
- by constructing a stereotypical gay audience, it allows the magazine to sell advertising revenue
- It provides a sense of inclusivity, giving gay men the sense of a community
